McDonald's Erects Restaurant Signs in Spanish Fields to Mark Ingredient Sources

The PR stunt aims to prove the fresh quality of the produce used in its burgers

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McDonald’s is one of the world’s most recognizable brands, and the largest fast-food company on the planet, but the ingredients of its meals are rarely thought of as high quality. In Spain, the company decided it was time to counter that image and to showcase the natural origin of what goes into its food. So it planted its famous golden arches in fields where the produce is originally sourced.

The “Everything Has an Origin” campaign highlights its claim that 70% of McDonald’s ingredients in the country come from local suppliers and saw it place its branded totems baring the “Golden Arches,” usually only found at its restaurants, within the fields of some of its farms that form part of the supply chain.



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