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McDonald's Created Clever Visuals to Celebrate Moving Day in Quebec

For hundreds of years, it has been traditional for Quebecois to move on the same day

1a – McDonald’s Happy Moving Day – Header Image 2 — Smart campaign sees people's possessions transformed into food items.Cossette / McDonald's Canada

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In the U.S, moving day is usually dictated by a new house purchase or a lease on a rental property coming to an end. But for people living in the province of Quebec, in eastern Canada, Moving Day is a somewhat formal event that takes place on the same day every year—as it has done for centuries.

Tradition has it that Quebecois move home on July 1, owing to the fact most tenancies begin and end on that date.