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McDonald’s is moving in to FarmVille, the popular Facebook social game, at least for 24 hours.
Today (Oct. 7) the fast food-giant will have its own farm in FarmVille, offering players the chance to interact and get virtual prizes. The game is accessible via the McDonald’s Facebook page and runs from 12:01 a.m. EST to 11:59 p.m. EST.
The program, led by appssavvy in partnership with the Chicago office of OMD, includes the McDonald’s Farm, where players can grow tomato and mustard seed crops.