McDonald's Brings Back Its Minimalistic Drawings to Promote Delivery Service

This latest campaign features a digital location pin drop integrated within the posters' illustrations

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McDonald’s is continuing a history of using minimalism and iconography within its marketing. To promote its delivery service, the brand has once again turned to simplicity for its latest poster advertising campaign that sees “location pins” integrated within the illustrations of the fast-food company’s iconic menu items.

The U.K.-focused OOH campaign from Leo Burnett London promotes the “McDelivery” service featuring illustrations using the brand’s color palette with an integrated location pin within images of a Big Mac, a gherkin, a strawberry milkshake and fries alongside the statement “we deliver.”


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