McDonald’s App Goes to ‘Camp’ to Build Gen Z Loyalty

The 27-day virtual festival represents Tariq Hassan’s vision for ‘Accelerating the Arches’

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

As kids heave off to actual camp, McDonald’s is releasing its “reimagined” digital version of organized summer fun aimed at Gen-Z customers. It features food deals, merch offers from designers like streetwear brand Ma®ket and concert performances by artists such as Kid Cudi.

Oh—and yes—there is a “limited edition” Retro Grimace Pool Float users can buy. It’s all happening within the virtual experience that is Camp McDonald’s.

Hosted within the McDonald’s mobile app, Camp McDonald’s is billed as 27 days of daily programs designed to generate loyalty among customers 18-years-old and up.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in