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As kids heave off to actual camp, McDonald’s is releasing its “reimagined” digital version of organized summer fun aimed at Gen-Z customers. It features food deals, merch offers from designers like streetwear brand Ma®ket and concert performances by artists such as Kid Cudi.
Oh—and yes—there is a “limited edition” Retro Grimace Pool Float users can buy. It’s all happening within the virtual experience that is Camp McDonald’s.
Hosted within the McDonald’s mobile app, Camp McDonald’s is billed as 27 days of daily programs designed to generate loyalty among customers 18-years-old and up.
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