McDonalds Agencies Will Meet for New Work

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CHICAGO DDB and Leo Burnett will be among McDonald’s 10 global agencies that will meet next month to come up with the fast-food chains next branding campaign.

That campaign from the Chicago shops and others will likely revolve around the store experience, a priority for the Oak Brook, Ill., company, sources said.

McDonald’s executives led by 15-day CEO and formerly retired vice chairman Jim Cantalupo yesterday held a forward-facing financial call they hope will soften the blow of next Thursday’s fiscal year-end announcement, which follows December’s posting of the company’s first-ever quarterly loss.



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