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DALLAS-McCoy’s Building Supply Centers of San Marcos, Texas, has issued questionnaires to Texas advertising agencies for unspecified assignments, according to sources.
A spokesman for parent organization McCoy Corp. declined comment last week, but multiple sources told Adweek the 100-plus unit chain may be hiring its first agency.
Meetings are scheduled this week, insiders said.
The regional home improvement and lumber company spent less than $1 million in major media buys in 1998, per Competitive Media Reporting.
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