McCormick Leans Into RV Travel Craze With National Park Pop-Ups

Seasoning brand teams with RVshare and Kampgrounds of America to launch Grill Mates products

Woman handing a man a GrillMates tot
The brand handed out more than 1,500 grab-and-go kits over Labor Day Weekend. McCormick

As road trips remain the most popular and safest way to travel during the Covid-19 pandemic, RV purchases in the U.S. are seeing a boom expected to continue into fall. McCormick has found RV travel’s popularity an ideal opportunity to promote new seasonings, specifically for grilling.

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ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.