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As road trips remain the most popular and safest way to travel during the Covid-19 pandemic, RV purchases in the U.S. are seeing a boom expected to continue into fall. McCormick has found RV travel’s popularity an ideal opportunity to promote new seasonings, specifically for grilling.
The spice and condiment brand partnered with peer-to-peer RV rental company RVshare and public campground network Kampgrounds of America to launch its Grill Mates products with in-person pop-ups at three national park campgrounds over Labor Day weekend.
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