McCarthy Becomes TV Broker

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1-800-Mutuals Awards Broadcast, Cable Creative, Buying Duties
DALLAS–The McCarthy Group (TMG) here has landed its second client in Dallas-based 1-800-Mutuals, a privately held mutual funds brokerage house.
The business, estimated by agency principal Tim McCarthy at $5-6 million in billings, includes broadcast creative and buying duties on national cable and network television.
McCarthy said TMG was hired by 1-800-Mutuals after a referral from its other client, affinity credit card issuer MMG Direct of Irving, Texas. MMG became The McCarthy Group’s first account (estimated at $12 million annually) in June after the shop spun away from McCarthy’s core automotive marketing business, now operating as Strike.
Branding itself “America’s mutual funds superstore” on its Web site, the company has utilized print, outdoor and Internet advertising in recent years, said McCarthy.






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