Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DALLAS-The McCarthy Cos., an auto specialty shop here, reeled in broadcast duties for seven Phoenix-area car dealerships owned by Automotive Investment Group.
Agency president and chief executive Tim McCarthy said his shop picked up the business without a review after AIG, Phoenix, bought Trophy Nissan in Mesquite, Texas.
“We thought the Trophy account might be in jeopardy, but we ended up getting work for their seven dealerships in Phoenix,” McCarthy said. He added that the account-combined with three recent wins in Louisiana and Missouri-will add more than $4 million in billings.
The McCarthy Cos.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in