McCann's Tag Division Names Co-GM

NEW YORK Jeff Geisler will join McCann Erickson’s Tag youth marketing division here as svp, co-general manager, effective Nov. 27.

Geisler most recently was a group account director at Bartle Bogle Hegarty’s New York office, where he worked on Unilever’s Axe brand and helped develop its “Gamekillers” campaign. That integrated effort began as a program on MTV and expanded into other media channels.

McCann USA president Brett Gosper said, “Jeff’s success in developing brand communications that are enormously and globally engaging to the savvy young adult market makes him an ideal leader for Tag.”