Mccann's Gentry Joins Stone, August In Troy

Stone, August, Medrich & Co. in Troy, Mich., has named a new creative director as it focuses on improving the image of its creative department.
Stone has turned over the department reins to Jim Gentry, formerly senior vice president and creative director at McCann-Erickson, also in Troy. Gentry has been charged with recruiting “the best creative people in town,” said agency chairman Ron Stone.
The agency has increased the creative department’s budget “significantly” in order to accomplish that task, Stone said.
“In the 1970s and early ’80s we were known in town as a creative boutique,” Stone said.