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NEW YORK Interpublic Group’s McCann Erickson has landed creative duties on the Aricept account, after a review of undisclosed agencies, the client confirmed.
The prescription drug, a joint venture between Pfizer and Eisai Corp. of Teaneck, N.J., is used to treat patients suffering from Alzheimer’s disease.
Omnicom Group’s TBWA\Chiat\Day in New York had handled advertising since 1996, but three months ago, the client put TBWA\C\D on 90-day notice. The agency did not defend.
TBWA\C\D handled the direct-to-consumer business through its TBWA WorldHealth unit.
Omnicom’s
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