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LOS ANGELES-McCann-Erickson here has captured the ad account of Fleetwood Homes after a review.
Billings are $15 million, according to industry estimates.
A list of nine contenders had been narrowed last month to three: McCann, DDB Needham in Los Angeles and The Persuasion Group in Venice, Calif. Those shops then made strategic presentations to the client.
The Riverside, Calif.-based company previously worked with agencies on a project basis, sources said.
“There is a strong emotional component involved [with the homes],” commented McCann executive vice president and managing director Hank Wasiak.
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