McCann Wins $200 Mil. From HP

NEW YORK McCann Erickson has joined the Hewlett-Packard roster, winning business from the client’s personal systems group (PSG) in the U.S., Europe, the Middle East and Africa, HP confirmed.

That business had previously been handled by Publicis Worldwide, the client said.

Sources said McCann picks up an estimated $200 million in HP billings. HP spends upwards of $1 billion annually on global advertising efforts.

McCann here and in London will provide advertising and marketing for the HP PSG’s “Intel-Inside” supported programs for its personal computers, hand-held communications devices and plasma TVs in the regions.

The win for the Interpublic Group agency came after a review in which incumbent Publicis Worldwide in London and another roster shop, Omnicom Group’s Goodby, Silverstein & Partners in San Francisco, also participated, sources said.

In a statement, the client said McCann was tapped for “select PSG assignments,” but stressed that Goodby remains “lead creative agency worldwide” on HP’s brand advertising.

Zenith Optimedia continues as HP’s agency for media planning and placement worldwide. Publicis continues to execute advertising services for the Asia Pacific region, Japan, Canada and Latin America.