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NEW YORK McCann Erickson has joined the Hewlett-Packard roster, winning business from the client’s personal systems group (PSG) in the U.S., Europe, the Middle East and Africa, HP confirmed.
That business had previously been handled by Publicis Worldwide, the client said.
Sources said McCann picks up an estimated $200 million in HP billings. HP spends upwards of $1 billion annually on global advertising efforts.
McCann here and in London will provide advertising and marketing for the HP PSG’s “Intel-Inside” supported programs for its personal computers, hand-held communications devices and plasma TVs in the regions.
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