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LOS ANGELES Interpublic Group’s McCann Erickson has been assigned creative and media duties for Matrixx Initiatives’ Zicam brands over-the-counter drugs for cold and allergy symptoms, the agency confirmed.
There was no competitive review. Estimated billings are $20 million.
Ian McGregor, executive vice president and general manager of McCann in Los Angeles, said the Phoenix-based pharmaceuticals company especially valued the agency’s strategic thinking and its “holistic approach to ‘demand creation’ using the full range of [McCann] Worldgroup services.”
“We
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