McCann Wins $170 Mil. Capital One Account

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NEW YORK Capital One has awarded its estimated $170 million U.S. creative account to Interpublic Group’s McCann-Erickson in New York, a client representative confirmed. The shop’s London office will handle the U.K. portion of the business.

The win follows a review in which Publicis Groupe’s The Kaplan Thaler Group in New York partnered with sibling Publicis in London. The New York agency had been handling the account on an interim basis since the October announcement that the incumbent, D’Arcy Masius Benton & Bowles, would be dismantled at the end of 2002.


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