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Matt Herrmann has been appointed executive vice president, chief strategy officer, McCann Erickson West. In this role, Herrmann will oversee the agency’s strategic practice in San Francisco and Los Angeles. Said Herrmann: “This is a unique opportunity to custom build a new strategic practice and agency model focused on producing more innovative communications products.” Herrmann joins McCann from Goodby, Silverstein & Partners, where he held the position of deputy director, brand strategy. During his five years at Goodby, Herrmann led brand strategy and creative development on Haagen-Dazs, Rolling Rock, Quaker Foods, eBay and Hyundai.
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