McCann Troy Scores Opel Win

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.




Office’s Creative Chosen by GM for European Minivan Effort
DETROIT–McCann-Erickson’s office in Troy, Mich., was chosen to produce a campaign for the Opel Zafira compact minivan in Europe after a creative face-off with other McCann offices and Lowe Lintas & Partners.
The campaign by McCann’s Troy office is an important one for General Motors in Europe because the Zafira is one of the company’s most important recent vehicle launches and has proven to be a best-seller.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in