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McCann-Erickson is launching a two-pronged campaign for Salomon Smith Barney backed by $50 million that hails the newly merged entity as a safe harbor in the volatile world of online trading.
The first phase, with two spots breaking this week, is a $10 million business-to-business effort touting the merger of the investment firm’s banking services with corporate banking at Citibank. The combination permits investors to make substantial deals normally associated with Salomon through Citibank, said Jonathan Cranin, evp, executive creative director at McCann.
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