McCann Touts Citi-Salomon In 2-Tier Effort

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McCann-Erickson is launching a two-pronged campaign for Salomon Smith Barney backed by $50 million that hails the newly merged entity as a safe harbor in the volatile world of online trading.
The first phase, with two spots breaking this week, is a $10 million business-to-business effort touting the merger of the investment firm’s banking services with corporate banking at Citibank.

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