McCann Thinks Local for Global Microsoft

LOS ANGELES A new phase of Microsoft’s “Realizing potential” campaign by Interpublic Group’s McCann Erickson launched Sunday, according to the Seattle-based technology corporation.

Like the previous “Potential” work, which appeared in the U.S. in 2002 and expanded globally in 2004, the new, international effort highlights the ways in which Microsoft’s technologies and partnerships affect everyday life—this time, with a distinctly local flavor.

While

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in