Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
LOS ANGELES A new phase of Microsoft’s “Realizing potential” campaign by Interpublic Group’s McCann Erickson launched Sunday, according to the Seattle-based technology corporation.
Like the previous “Potential” work, which appeared in the U.S. in 2002 and expanded globally in 2004, the new, international effort highlights the ways in which Microsoft’s technologies and partnerships affect everyday life—this time, with a distinctly local flavor.