McCann SW Names Media Chief

McCann-Erickson Southwest has brought in Kevin Mannion, an 18-year veteran of the agency’s flagship office in New York, to direct media efforts at both its Houston and Dallas operations.
Mannion, 42, was named Southwest media director, a newly created position based in Houston that furthers the consolidation of McCann-Erickson’s Texas operations. Local media directors Sheryl Holt in Dallas and Mary Berkenkotter in Houston will report to Mannion.
Mannion was recruited by Tony Pace, who is executive vice president of McCann-Erickson Southwest. Pace is another former New York-based McCann-Erickson executive who came to Houston a year ago following general manager Jim Hetherly’s retirement.
“I took the job pretty much because Tony Pace’s enthusiasm is a little bit contagious,” said Mannion, who previously worked with Pace on the agency’s Coca-Cola business in New York. “He wants McCann-Erickson to be one of the premier agencies, if not the premier agency, in the Southwest, and you want to be a part of that.”
With his portfolio of national media credentials, Mannion will be part of the shop’s new business initiatives, especially in consumer and retail categories in which McCann-Erickson Swouthwest is seeking to make inroads.
Mannion was a group media director handling an array of consumer and financial accounts at McCann-Erickson in New York. His play list included Johnson & Johnson, Chesebrough-Pond’s, U.S. Airways, First Brands Corp. and Smith Barney.
Mannion’s arrival is the latest addition that combines operations between the Houston and Dallas offices of McCann-Erickson. The company created a business development manager position in January that landed rainmaker Bryan Christian, formerly of Publicis/Bloom in Dallas.
“We’ll be working more closely together,” Mannion said of the two offices. “There probably won’t be a real distinction . . . it will more or less be the sum of the parts.”