McCann Scores With Cheese Ad

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The California Milk Advisory Board will air a new 30-second TV spot during Sunday’s Super Bowl promoting its cheese.
The ad, from McCann-Erickson here, uses a new tagline, “If it’s the cheese, it’s real California cheese,” replacing the long-running “Look for the real California. It’s the cheese.”
“We need to help consumers make a stronger connection between California and cheese,” said McCann copywriter Tamara Birdsall.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in