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NEW YORK McCann Erickson has split with Reckitt-Benckiser and is in the process of a 90-day transition period ending in August, sources said.
The Interpublic Group agency had been one of three global roster shops participating in a review initiated by the U.K.-based client in January to trim its agency stable from three to two.
The other two shops are WPP Group’s JWT and Havas’ Euro RSCG, which will now likely be assigned various brands on the estimated $300 million global business, sources said.
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