McCann Pitch Wows Cap One

A three-pronged trans-Atlantic link “all the way through the review” helped McCann-Erickson here win the estimated $170 million U.S. creative account for Capital One last week, said the agency’s chief strategy officer, Eric Einhorn.

McCann’s London office will handle the U.K. portion of the business. McCann’s was the only pitch team from a single agency network. “It had to be an advantage because we do this all the time,” Einhorn said.

Interpublic Group’s McCann beat out Omnicom’s Element 79 in Chicago, which pitched with AMV BBDO in London, and Publicis Groupe’s The Kaplan Thaler Group in New York, which partnered with Publicis in London. Independent London shop Faulds pitched the U.K. account only.

Einhorn said McCann had team leaders in New York and London working together in three core areas: He supervised group directors Mark Clark (London) and Tony Pace (New York) on strategy; worldwide creative director Jonathan Cranin (New York) worked with Jerry Green, vice chairman, cd (London); and Nat Puccio (New York) and Steve Chinn (London) led the planning team.

Client evp of brand Bill McDonald said McCann “fired on all cylinders. … They have an incredible sense of where the consumer is today and where they’re going tomorrow. That, coupled with their fresh creative and their ability to seamlessly manage the brand in multiple markets, was the combination we were looking for.”

The McLean, Va., client reached out to search consultants in October [Adweek, Oct. 29] after Publicis Groupe said it would dismantle D’Arcy Masius Benton & Bowles, which created Cap One’s “What’s in your wallet?” campaign.