Brand Marketing McCann Picks Up ‘USA Today’ By Kathleen Sampey|March 31, 2004Share By Kathleen Sampey|March 31, 2004Share NEW YORK Interpublic Group’s McCann Erickson and Universal McCann have won USA Today‘s creative and media duties, respectively, the agency confirmed.The account win came after a review that included McCann sibling The Martin Agency in Richmond, Va., and independent Cramer-Krasselt in Chicago, sources said.No consultant was used. The client, the nation’s largest circulation daily newspaper, spent about $10 million on advertising last year, according to TNS Media Intelligence/CMR. There was no creative or media incumbent.USA Today is owned by Gannett in McLean, Va., and has an estimated domestic circulation of 2.2 million. Adweek Adweek