Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ikea has selected McCann Erickson in New York as its global agency of record for the Swedish retailer’s catalog, which is mailed to 210 million homes around the world.
The assignment has been handled by ICOM, Ikea’s in-house agency in Älmhult, Sweden.
Ikea, named advertiser of the year at Cannes in June, awarded the business after a review. The company did not identify participating agencies, but Swedish creative exec Linus Karlsson, the new chairman, chief creative officer of McCann N.Y.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in