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NEW YORK — DuPont has expanded its relationship with McCann-Erickson by awarding it global creative duties for the Lycra brand, the agency and client said. McCann landed the account after a review that sources said included the incumbent, Saatchi & Saatchi, and Young & Rubicam. Billings were undisclosed, but sources said globally the client will spend about $40 million.
McCann New York has handled corporate advertising for DuPont since 1999 and created the global campaign tagged, “The miracles of science.”
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