McCann Names Pease to Oversee L’Oreal

NEW YORK Interpublic Group’s McCann Erickson said it has named Martha Pease evp, worldwide account director for its L’Oreal business.

The Paris-based account represents an estimated $1 billion in global billings for McCann, according to sources.

Pease, 47, joined New York-based McCann last week from crosstown company MPB Consulting, which she founded 10 years ago. MPB developed marketing strategies for clients such as Epson, Hitachi, Fetch Technologies and Austrian baby products company MAM.

MPB also consulted to WPP Group’s J. Walter Thompson in New York on the agency’s successful pitches for Domino’s Pizza and Novell.

Pease succeeds Carol Smith, who has moved over to McCann’s Johnson & Johnson worldwide account director, also based in New York. Both report to McCann North America regional director Eric Keshin.

In a statement, McCann WorldGroup chairman and CEO John Dooner said, “Martha is a world-class marketing executive with brand-building credentials across the beauty, technology and retail sectors. The perspective and insights that this background offers will be key to helping us build on L’Oreal’s global leadership platform to create and coordinate new business-building communications opportunities.”

In her new role, Pease will work with worldwide account director Claude Solanet, who is based in Paris, on the account. McCann’s L’Oreal work runs in 80 countries.