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NEW YORK Curt Detweiler, a partner and ecd at Ground Zero, has been named North American evp, ecd, at McCann Erickson, a new title at the IPG shop.
Detweiler, who assumes his new role in November, is the first major hire by Robert LePlae, who became president of McCann Erickson North America in August. Detweiler worked closely with LePlae at TBWA\Chiat\Day in Playa del Rey, Calif., where as a cd he ran the Nissan business and contributed to the Mars account in New York.
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