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SAN FRANCISCO In an effort to fully integrate the efforts of both agencies, McCann-Erickson and MRM Gould here have jointly hired a new director of business development.
Brian Powley, 42, will explore integrated business opportunities on behalf of both McCann S.F., a full-service advertising agency, and its sister shop, MRM Gould, a relationship marketing firm. It’s the first time McCann Worldgroup has had one person handling new business for two agencies.
In this new position, Powley will be responsible for offering a more integrated approach to clients and potential clients.
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