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NEW YORK As McDonald’s and Burger King try to outdo each other with hip campaigns, Wendy’s will target families in its “unofficial spokesman” effort.
Three TV spots by McCann Erickson in New York break June 2 in support of Wendy’s Super Value meal signal the shift in direction.
“We realized the importance of the family market,” said Don Calhoon, executive vice president of marketing for the chain. “There’s a resurgence in the family connection in our country.
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