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NEW YORK — McCann-Erickson WorldGroup’s Momentum Worldwide has added more star power to its marketing capabilities with the acquisition of public relations firm Huvane Baum Halls.
It plans to merge the company with its PMK public relations division to form PMK/HBH.
Terms were undisclosed.
Each of the two units is known for its client list of leading American film actors and directors. PMK’s clients include Tom Cruise, Jodie Foster, Tom Hanks, Al Pacino, Woody Allen and Martin Scorsese, while HBH handles Russell Crowe, Helen Hunt, Matthew Broderick and Ang Lee, among others.
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