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Sources now estimate that 25 to 30 staffers lost their jobs in Thursday’s round of layoffs at McCann Erickson New York.
Such a cut represents a more than 5 percent reduction in the total New York staff of 450 to 500—slightly higher than the “less than 4 percent” estimate that an insider floated yesterday. A McCann representative declined to comment on the numbers.
The cut affected several departments, including the creative ranks and account management. Group creative directors and at least one group account director were among those affected.
Layoffs are a fact of life at agencies these days given that existing clients often cut back on spending and significant new business opportunities remain scarce.
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