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LOS ANGELES-McCann-Erickson here has been awarded creative duties for Bally Total Fitness’ national chain of health clubs, without a review.
The Chicago-based client has worked with New York-based production house C&C Films and other creative groups since Hal Riney & Partners/Heartland, Chicago, resigned the account last May. Media planning and buying will continue to be handled by Western International Media in Los Angeles. Bally’s billings for January through September 1997 totaled nearly $30 million, according to Competitive Media Reporting.
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