McCann Erickson New

McCann Erickson New York

The Interpublic Group shop, the largest contender, will seek to focus on the “bling-bling” of what are essentially luxury purchases and on convincing consumers, whose perception is that Best Buy has lower prices, that the two chains are comparable in that regard. It will tap its McCann WorldGroup sibling Momentum, which has extensive in-store ad experience (Coke, GM), to present promotions and event ideas. The pitch-team leaders—North America regional director Eric Keshin, along with New York chief creative officer Nina DiSesa and top planner Suresh Nair—are fresh off landing the $300 million-plus Verizon Wireless account.