McCann-Erickson Is Lone Texas Player for DSI Toys

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DSI Toys in Houston has set its sights on seven shops, including McCann-Erickson, in a review of its $10 million advertising account.
Sources last week said those likely to pitch the Houston toy maker’s creative and media business are incumbent Sive/Young & Rubicam, Cincinnati; McCann-Erickson, Houston; Bozell Worldwide and D’Arcy Masius Benton & Bowles, both New York; and W.B.

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