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Interpublic Group retained its hold on the United States Postal Service, with the mail carrier awarding its creative business to McCann Erickson, according to sources.
Sources said that the other contenders included Havas Worldwide, Grey, JWT and another Interpublic shop, Draftfcb.
McCann is taking the creative reins from Draftfcb, which has served as interim lead agency since the expiration of USPS’s contract with IPG’s Campbell Ewald in September. Campbell Ewald had worked with the USPS for ten years.
Draftfcb had already been handling promotions and retail marketing before adding traditional advertising.
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