McCann-Erickson Keeps Battling in Effort To Seize the Oldsmobile Account By David Kiley and Michael McCarth

NEW YORK - Leo Burnett may be considered the favorite to keep its $140-million Oldsmobile account. But on

Sources said last week that McCann’s parent, the Interpublic Group of Cos., was still alive in the hunt for Oldsmobile, and that it was working on a new deal to pitch the business. McCann’s renewed interest in the account follows IPG shop Lowe & Partners’ recent notification that it was no longer in the review.
Meanwhile, Olds executives are traveling this week to New Orleans for the annual National Automobile Dealers Association meeting.