McCann-Erickson Acquires Sprint ION

NEW YORK — McCann-Erickson Worldwide has acquired Sprint’s ION account, estimated at $25-30 million, from D’Arcy Masius Benton & Bowles without a review.

Sprint ION is a residential integrated communications system that allows users to run applications such as email, voicemail, fax, phone calls and videoconferencing through a single connection in their homes at up to 100 times faster than conventional modems.

“We were looking at all of our agency resources and felt we needed to consolidate our advertising functions,” said Claudia Moore, interim director of marketing for Sprint’s long-distance services.

“Both agencies had been doing excellent work for us. The McCann team has been on board for over two years and does our media planning. [The move] will help facilitate creative integration across all Sprint consumer products.”

D’Arcy, New York, won Sprint ION in July 1999.

McCann, New York, a Sprint agency since 1998, already handles an estimated $200 million in Sprint business including such services as Sprint’s local division (LTD) and business division (BSG). The PCS division continues to be handled by Publicis & Hal Riney in San Francisco.

“We are delighted to have been appointed to handle communications for Sprint’s ION Broadband assignment,” a McCann spokeswoman said. “This consolidation enables Sprint and McCann to better integrate communications across NCO’s full portfolio of products, including long distance, and broadband messages and allows greater overall marketing efficiencies.”