McCann Emerges in Ray-Ban Pitch

NEW YORK Interpublic Group’s McCann Erickson has emerged as one of at least six contenders for Ray-Ban, sources said.

The client, owned by Luxottica, briefed the agencies two weeks ago in Milan, Italy, on the global creative portion of its estimated $30 million account, sources said.

Final presentations are set for the third week in May, also in Milan.

Other shops include Omnicom Group’s TBWA\Chiat\Day in San Francisco, and independent StrawberryFrog and Publicis Groupe’s The Kaplan Thaler Group, both in New York.

Executives at the agencies either could not be reached for comment or referred inquiries to client officials, who were unavailable for comment.

Ray-Ban spent $5 million on ads in the U.S. last year, per TNS Media Intelligence.