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McCann-Erickson is set to bring aboard former Messner Vetere Berger McNamee Schmetterer/Euro RSCG media planning director Tom Szczepanski to head up the agency’s West Coast media buying and planning operations.
Beginning April 13, Szczepanski will serve as media director in the Los Angeles office and also hold the title of senior vice president, director of communications west, placing him in charge of media operations in the agency’s Seattle and San Francisco offices as well.
“We needed a strong person who knew a wide range of business,” said Hank Wasiak, executive vice president, managing director of the agency, which counts Nestle and Sony among its clients.
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