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Agency Has Been Pitching Ideas for Lead Task Since Last Year
NEW YORK–McCann-Erickson is in production on general-market ads for Coke Classic that are expected to air in the U.S. later this year. The spots will mark the agency’s first image work for the brand here in nearly a decade.
McCann, in one of advertising’s most stunning chapters, lost lead duties on Coca-Cola’s flagship brand to Creative Artists Agency (now spun off as Edge Creative, in Santa Monica, Calif.)
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