McCann Advances Keshin for North America

NEW YORK Interpublic Group’s McCann-Erickson has promoted Eric Keshin to regional director of McCann North America, effective immediately, the agency said.

Keshin succeeds Mark Gault, who died suddenly last month at age 45.

Keshin will continue his oversight of the New York office in which he was general manager, COO since 1999, in partnership with Nina DiSesa, chairman and chief creative officer of McCann New York.

“Eric has done an exceptional job of ensuring that the New York agency is a leader both in its market and within the entire McCann network in terms of the quality of its professionalism, its product and its growth.,” said McCann WorldGroup chairman and CEO John Dooner in a statement. “That record of achievement, plus his key role in building our relationships with a number of our major clients made him the clear choice for this vital regional post.”

As regional director of North America, Keshin, 44, is in charge of agency network offices and subsidiary shops in 19 cities. He becomes one of four regional directors of the worldwide agency. The other three are: Jens Olesen (Latin America), Ben Langdon (Europe), and Peter Hamilton (Asia Pacific).

Keshin began his advertising career in 1980 at McCann New York rising to senior vice president 10 years later and then becoming director of account management in 1995.

McCann North America claims estimated billings of about $15 billion. Its clients include GM, Microsoft, Nestle, L’Oreal, Coca-Cola, MasterCard, Wendy’s and Johnson & Johnson.