McCann Adds Creative for L'Oreal's Plentitude

NEW YORK L’Oreal has consolidated its global Plentiude account at Interpublic Group’s McCann-Erickson, shifting global creative duties on the line of facial skincare products to the shop from Publicis Groupe’s Publicis, sources said.

Sources estimated global media spending for Plenitude at upwards of $80 million (2002 U.S. spending was about $55 million, per CMR). The account had been run from the New York and Paris offices of Publicis, and McCann, too, will run the business from its New York and Paris offices, a source said.