McCambley Returns to Digitas

Joe McCambley has returned to Digitas as global chief creative officer. The appointment makes McCambley the leading creative executive at the region’s largest marketing company, which claims American Express, Ann Taylor, AT&T, Terra Lycos and Xerox among its worldwide clients.

McCambley will oversees all creative development for Boston-based Digitas, succeding Greg Johnson, who late last year was given the new title evp/global client delivery. McCambley now reports to Johnson.

The appointment marks a homecoming for McCambley, who served as copywriter for Digitas precursor Bronner Slosberg Humphrey from 1989 to 1994, working under former chief creative officer Mike Slosberg.

“To come back and fill Mike Slosberg’s role is very gratifying,” McCambley said, “It was hard to say no; it’s a dream job.”

Digitas, publicly traded on the Nasdaq exchange, employs nearly 2,000 people in offices in Boston, New York, Miami, San Francisco, Salt Lake City, London and Hong Kong.

David Kenny, chairman and CEO of Digitas, cited McCambley’s creative pedigree and people skills as key factors in his hire. He is charged with making Digitas’ creative product “extraordinary,” Kenny said. “He understands what the purpose of advertising is,” added Slosberg, now retired. He helped build the agency during the 1980s and ’90s.

One thing McCambley will re member in his new position is the importance of customer relationships.

“Advertising is a nuisance until the customer needs it,” McCambley said. “Sometimes knowing when not to talk is as important as knowing when to talk.”

At Modem Media, a Norwalk, Conn., interactive shop specializing in Web-site development and online advertising, McCambley served as worldwide creative director. Under his direction, the company’s creative efforts for AT&T, Intel, Delta Air Lines, among others, garnered industry accolades, including Echo and Casie awards.

G.M. O’Connell, Modem’s chairman, will now oversee global creative in tandem with the creative directors of the shop’s various offices.

Before joining Modem, McCambley was president of McCann interactive unit Thunderhouse, Cambridge, Mass., which was later absorbed into Interpublic Group’s ill-fated Zentropy Partners.