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DALLAS M/C/C has been awarded marketing communications duties for Raytheon Commercial Infrared, which makes thermal imaging cameras.
The Dallas shop won the account of the locally based company after a formal review with three undisclosed firms, according to M/C/C president and founder Mike Crawford. The two incumbents, Boston-based Richmond Communications and Dallas’ Ryan & Partners, were let go in January, he said.
M/C/C will be responsible for expanding Raytheon’s brand awareness in new and existing target markets through a national ad campaign in the third quarter of this year.
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