M/C/C to Help BellSouth Sell In Retail Arena

Jumping at the opportunity to work with a Baby Bell, M/C/C in Dallas is crossing into the consumer retail sector this fall in a planning, research and promotions assignment for BellSouth of Atlanta.
In addition, the agency has been hired by a prominent wireless trade association to handle sales promotions and public relations in an account estimated at $1 million-plus in annual billings.
Mike Crawford, president of the $33 million high-tech agency, revealed last week that M/C/C is partnering with BellSouth on a fourth-quarter project that aims to introduce the idea of selling telecommunications services via retail outlets–through on-site representatives or even in boxed products.