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SAN FRANCISCO Chuck McBride wrapped up Adweek‘s 30th Creative Seminar with a closing keynote speech addressing the fact that advertising is changing rapidly, with future trends growing increasingly difficult to predict.
“The fundamentals are still the same, but the vehicles we’re using are changing,” said McBride, executive creative director at TBWA\Chiat\Day in Playa del Rey, Calif.
McBride showed Apple’s famed “1984” commercial and labeled it “the beginning and ending of the TV spot.”
“It was genius timing, a concept capitalizing on a moment and capitalizing on a medium,” McBride said.
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