McAfee CMO Penny Baldwin Pivots Around an Infamous Founder

Identity change coming for company

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Penny Baldwin, cmo of Internet security firm McAfee, enjoys the heroic role of helping worried consumers protect their online identities and privacy. But at the same time, her company grapples with its own identity problem.

John McAfee, the founder who sold his stake in 1994, has been grabbing headlines since late last year for running from a murder investigation in Belize, being arrested in Guatemala and various lawsuits. Coverage of his exploits invariably mentions the namesake software outfit where he made his millions. 



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